Who Should Attend


DigitalFirst©️ is for Retail Organizations desirous of succeeding in a digital retail world by developing a digital mindset of its team members.

Participants are retail professionals in all functions of the traditional and e-commerce retail industry – CEOs, COOs, profit center heads, product and brand managers, design and merchandising, marketing, store operations, strategy, and finance.

Professionals with around ten years of work experience will gain the most and will guide organizations for developmental purposes..

DigitalFirst Takeaways

Manage omni-retail operations

Manage e-commerce

Financial and business metrics in a digital retail world

Using data and analytics

Marketing with ROI measures

Pricing in a digital world

Understand digital consumers

Organizing for digital retail

Program Modules


Managing eCommerce

> eCommerce models.

> Customer strategy – acquisition and retention.

> Network effects.

> eCommerce supply chain management and procurement.

> eCommerce CRM.

> The shared economy.


Omni-channel commerce

> Develop strategies to meet and exceed customer expectations.

> Building infrastructure and operating frameworks to manage omni-channel P&L.

> Tech. and capabilities to achieve ROI for profitable growth.

> Applying digital marketing to a omnichannel strategy.


Managing Digital Transformation, Marketing and Analytics

> Marketing as Operations.

> Analytics of Marketing.

> How Retailers Change.


Business performance and Data Analytics

> Financial Metrics in the Digital and Brick and Mortar World.

> Transformation of Retail Processes.

> Data Analytics.


Customer Driven, on a Digital Infrastructure

> New Digital Paradigm.

> Retail needs a new Digital Infrastructure.

> Impact of Digital Infrastructure on Organizations.

> Measure Everything.


Business Models of Digital Retail

> New Digital Paradigm.

> Retail Stores on a Digital Infrastructure.

> New Retail Startups Disrupting the Value Chain.

> Merchandising in a Digital World.


The DigitalFirst Program is a 16-days program.

It is designed as eight 2-days weekend modules every three weeks.

The contact sessions each day will be from 9:30 am to 5:30 pm.

The program requires participants to allocate at least 5 to 6 hours every week preparing for the module sessions.

Schedule a Call With Program Faculty Dr. Manoj Nakra


Program Faculty

The program faculty is unique, consist of practitioners – who have started and are managing digital startups – and academics – engaged with reinventing retail.

Program Leader

Manoj has over thirty years of work experience, has headed organizations forthe last twenty years, with expertise in retail and distribution, manufacturing, andentrepreneurship. Manoj is a practitioner-scholar who educates and developssenior managers for top management roles. He currently teaches ExecutiveEducation Programs for Retail, Lifestyle and Luxury Brands at New York Instituteof Management.

Manoj was until recently Chief Strategy Officer for Apparel Group, a diversifiedretail company based in Dubai where he engaged with over fifty global brandsdeveloping growth strategies for the region, and for some brands in the Far East. More recently (2005-13) he was Executive Director of the Mohammed Bin Rashid Est. for SME Development (MBRE) in Dubai, a Government of Dubai organization that catalyzes entrepreneurship by providing funds and business incubation.Between 2001 to 2004 he taught MBA students at the Weatherhead School of Business, Case Western Reserve University, USA, where he honed his teaching skills.

During 1996-2001 he was Dy CEO of Jashanmal National Co. (JNC), a $75 m GCC retail and distribution company. Prior Dubai in India, as CEO, he started TheWaterbase Ltd., a company he listed on the Mumbai Stock Exchange.

Over the last fifteen years Manoj has taught and facilitated executive education programs for middle to senior management for retail and retail-related services organizations.

Manoj is a Mechanical Engineer from Indian Institute of Technology Delhi, anMBA from Indian Institute of Management, Bangalore, and has a Doctoratefrom Weatherhead School of Business, Case Western Reserve University, USA.

Director, Advisory and Research, CRI

Prof. Piyush Kumar Sinha is Director, Advisory and Research at CRI. He has 37 years of Advisory, Research and Training as well as Managerial experience in marketing, sales, retailing, service and business strategy for product as well as servicecompanies (B2C and B2B), in the domains of Retailing and E-Commerce; Luxury and Lifestyle; Healthcare; Decision Sciences and IT. He has been involved in more than 100 advisory and training initiatives in these areas. Prof. Sinha holds a Ph.D. in marketing. He was a Professor of Marketing at Indian Institute of Management Ahmedabad (IIMA), India till March 2018. Before IIMA, he taught at IIM Bangalore, XIMB and was Dean at MICA. He has published articles in International journals. He has been a member on editorial boards. He has published several books. He is one of the few resources in qualitative research in the country. Between 1995 and 1999, he served as marketing manager for a utility (Gujarat Gas) and an FMCG company (Rasna). He has been a mentor to several start-ups, especially in the area of social entrepreneurship. He serves on the boards of companies such as Gujarat Gas, Infibeam, Ujaas Energy and Jade Blue He is a member of the CII National Retail Committee.

Professor of Corporate Strategy & Policy, IIMB

Dr. S Raghunath is Professor of Corporate Strategy & Policy at IIMB. He was a Visiting Scholar at Stanford Graduate School of Business, USA.

He is an experienced, widely known business advisor and speaker. Dr. Raghunath has published several papers case studies and book chapters. He has been quoted in publications such as Economic Times, Business World and Computer Today. He was also writing the strategy column for Business Outlook. He was engaged in the study of strategy making in high-tech companies in USA such as CypressSemiconductors Inc., Intel, Motorola, MIPS. He has conducted studies on BusinessProcess Initiatives in American Express Insurance and Investment Division, SanRafael, California. He teaches post-graduate and doctoral courses in Alliance Management, Strategic Networks, Corporate Strategy, E-Business Strategies and Models and Strategic Management in the Media and Entertainment Industry, leads IIMB executive programs on Senior Leadership Coaching, Strategic Issues inAlliances, Outsourcing, Negotiations, Strategic Leadership of IT Companies and General Management Program for Media and Entertainment Industry. He was also a Visiting Professor at INSEAD, France; HEC Paris; EUROMED, Marseilles;University of Buckingham, UK; RMIT School of Business; Melbourne,Australia.

Dean, Flame School of Business

He is a poet at heart and a Dean who lives double life as a Social Entrepreneur, Retailing Consultant and Creative Advertising Professional.

He has a rich and varied experience of more than 20 years in premier academic institutions in India and Middle East with preacademic life stints in broadcast radio, retailing and advertising. He has the distinction of one of the youngest Professors at MICA, Ahmedabad and SPJIMR, Mumbai, SPJGSM, Dubai and youngest Founding Dean at Chitkara University, Himachal and OP Jindal University, India. He alsohappens to be India’s youngest Independent Director for a Central PSU (Braithwaite & Co Ltd) Ministry of Railways. He has also served as a Professor of Management in India’s premier Academy LBSNAA, Mussoorie to train India’s Civil Servants. His interests in Social Entrepreneurship has led him to work with Organizations like Ethnic Fashion Brand, “Khadder”, Diabetes wellness Brand BEAT O and Organic Foods E-Commerce Store www.Himaya2Home.com as an creative advisor and founding Board Member. He has co-authored a book – Managing Retailing, Oxford

Chief Scientist & Managing Partner, KIE Square Consulting

Dr. KamaljitAnand, is a practicing academic with years of Consulting, research and teaching experience across domains like CPG and Retail with key intervention ar-eas that include Data Science and Marketing Analytics. He has been a founder and evangelizer of data-based enterprises.

Kamaljit currently serves as Chief Scientist & Advisor at KiE Square Analytics. In the past, he has worked with organizations like Fractal and Gallup. He also served as Director of Academics and Chairperson – Centre for Data Science at IMS Noida. He has been a regular visiting faculty for Executive and Management Development Programs at IIMs specifically IIM Ahmedabad. He is a Doctorate in Management from IIM Ahmedabad where he also worked as a Consultant to the Centre for Retail.

Head, Middle East Business, OYO Arabia

He is a passionate consumer internet professional. He has a good understanding of today’s Internet consumer well, both businesses and end consumers. He has taught e-commerce at IIM Ahmedabad for last 5 years. In his last role he headed marketplace business for Souq.com UAE market. His current responsibility is for Electronics Business. Previously he was Vice President, Strategy and Planning for Infibeam.com – a leading India ecommerce platforms where he managed scaleup of www.BuildaBazaar.com as an e-commerce platform in Asia and Middle East. He has worked as a Senior analyst with JPMorgan India. He has co-founded and launched VidyaCenter.com, a marketplace for learning and training in Jan 2008. He bit the IT bug when he worked on developing a custom ERP module for a Tata Steel while studying at IIT Kharagpur.

Program Fee

The DigitalFirst program fee is AED 24,500 (including VAT). Cost includes material, classrooms
and food and hospitality for the entire program. Fees can be paid in seven monthly installments.

Download Brochure

Program Journey




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Award of Certificate

A certificate of completeion will be awarded by
New York Institute of Managementgraduation of the program.